Digital Marketing Specialist
Employment
Founder/Consultant
- Founded True Pulse Media, LLC, successfully launching two revenue-generating digital products: Vinlingo (SaaS platform) and SavvySubs (iOS app), while expertly managing client campaigns.
- Developed and optimized responsive websites with a strong emphasis on SEO, UX, and performance, resulting in heightened user engagement and retention.
- Executed multi-channel digital marketing campaigns (PPC, email, social media), utilizing product analytics to drive user acquisition and significantly improve ROI.
- Designed and produced multimedia content (graphics, videos, interactive assets) for client branding and product marketing across web and app platforms, enhancing visibility and user interaction.
- Monitored KPIs across campaigns and products, employing data-driven insights to refine strategies and scale revenue streams effectively.
Senior Web Developer, Pinnacle Advertising — 09/2017 - 05/2024
- Oversaw website and eCommerce management for Tier 3 automotive clients, implementing tailored digital solutions that boosted ROI by optimizing user experiences.
- Directed web development projects utilizing HTML, CSS, JavaScript, and PHP, ensuring timely and successful project completions.
- Managed digital advertising assets, including email campaigns, display, and rich media, enhancing brand reach and engagement.
- Implemented comprehensive SEO strategies alongside Google Analytics/Tag Manager, optimizing UX/UI to significantly improve site performance and search visibility.
- Integrated catalogs with Facebook and Google Merchant Center for dynamic ads, increasing overall advertising effectiveness.
Senior Web/Multimedia Developer, Advocate Health Care — 09/2015 - 05/2017
- Led the design and execution of innovative multimedia campaigns that significantly improved patient engagement and education outcomes.
- Managed a cross-functional team of designers and developers, ensuring that complex healthcare projects adhered to compliance standards and met critical deadlines.
- Leveraged engagement data and conducted UX testing to refine site navigation, leading to a notable increase in patient portal adoption rates.
- Delivered high-quality A/V technical services for corporate meetings, live events, and training sessions, ensuring effective communication and seamless presentations.
Digital Director, Garvey’s Office Product — 12/2014 - 09/2015
- Directed the comprehensive redesign of the corporate website, resulting in improved conversion rates and a notable reduction in bounce rate.
- Produced impactful branded video campaigns that expanded Garvey’s digital footprint and strengthened customer loyalty through enhanced engagement.
- Collaborated with C-suite executives to align digital marketing strategies with overarching company growth goals, ensuring cohesive messaging and strategic focus.
- Implemented effective SEO/SEM initiatives that increased qualified inbound leads for B2B sales, driving significant revenue growth.
Design Skills
Web Design
95%
Print Design
70%
Multimedia Skills
Motion Graphics
84%
Audio/Video Editing
87%
Coding Skills
Javascript
85%
HTML/CSS
99%
PHP
82%
JQuery
85%
Bootstrap
93%
Content Management Systems
Wordpress
94%
Drupal
60%
Joomla
85%
Sharepoint
80%
Wix
90%
Squarepace
90%
Shopify
94%
Marketing Skills
Data Analysis and Analytics
81%
Project Management
89%
SEO/SEM
90%
Social Media Marketing
85%
Website Management
95%
Email Markleting
94%