The Proactivity Paradox: When Doing More Still Isn’t Enough

Frustrated man sitting at his desk, holding his head in his hands

Over the course of my career, I’ve built a reputation not just for getting things done, but for finding new ways to solve problems, anticipating potential issues, and diving into work that many others might overlook. Whether it’s taking on responsibilities across departments, troubleshooting issues outside my official remit, or proactively looking for ways to better serve clients, I’ve done it all. That’s why it came as a surprise when my current department lead – someone who’s only been with the company for a little over a year – began throwing around the word “proactive” in a way that suddenly seemed to overshadow my years of experience.

It’s become a buzzword, an elusive and vague accusation. I’ve worked hard to tackle issues head-on, often before they even have a chance to manifest, and my results speak for themselves. In my last role, I stepped up for different departments, taking on projects as varied as they were challenging. Yet, apparently, my department lead has taken a different view – one where despite everything, I’m somehow “not proactive.”

I remember an instance where I spotted an opportunity to better support a client with their website, something I knew would add value to both the client and our team. I asked to join a meeting to bring these insights to the table, thinking I’d get a nod of appreciation or at least some encouragement. Instead, I was scolded. Not just dismissed, but told that I had “no right” to ask to be involved. This experience alone felt like a slap in the face to everything proactivity is supposed to represent. Instead of being encouraged to use my initiative and drive to make a difference, I was punished for it.

In the face of criticism, I asked for clarification, thinking I might be missing something. But when I asked my department lead what exactly I could be doing to be “more proactive,” the answer never came. Instead, the word “proactive” remained undefined – an unreachable standard that couldn’t be put into concrete terms. It’s hard to meet an expectation that exists as a moving target, used as criticism but without substance or context.

What I’ve learned through my career – and what I carry into each project – is that challenges are opportunities. If a problem emerges and I don’t have the immediate answer, I find one. I invest time in research, pull in outside expertise if necessary, and leave no stone unturned. It’s this approach that has kept my track record virtually spotless, and it’s something I take immense pride in.

When “proactivity” is thrown around as a criticism but isn’t met with any actionable guidance, it becomes a hollow word. Proactivity, to me, means identifying potential challenges, spotting opportunities, and bridging gaps wherever they appear. I don’t just sit back and wait for instructions; I seek out ways to improve processes, enhance client satisfaction, and contribute to the team’s success – all of which I’ve done consistently over the years.

Perhaps proactivity means something different to my department lead, but if it does, I’m still waiting to hear what that might be. Until then, I’ll continue to do what I’ve always done: produce results, solve problems, and keep moving forward. Because, at the end of the day, real proactivity is more than just a buzzword. It’s a mindset, a commitment, and an unwavering dedication to excellence – and that’s exactly what I bring to the table every day.

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