Digital Marketing Specialist
Employment
Senior Web Developer, Pinnacle Advertising — 09/2017 - 05/2024
- Oversaw website and ecommerce management, implementing customized solutions to boost clients’ digital marketing ROI, including web design projects for Honda and online vide ads for WeatherTech.
- Managed email campaigns, designed display and rich media banners, and led development of web projects to support overall marketing strategies.
- Developed and maintained responsive websites and web applications using HTML, CSS, JavaScript, and PHP for optimal user experience and engagement.
- Enhanced corporate productivity through internal solutions, using Google Tag Manager and Google Analytics for tracking events and measuring conversions.
- Set up Facebook catalogs and Google Merchant Center for dynamic ads, optimized SEO, and improved UX/UI design.
Senior Web/Multimedia Developer, Advocate Health Care — 09/2015 - 05/2017
- Lead the creative process from ideation to execution, creating engaging multimedia content and responsive websites.
- Develop and maintain responsive websites and web applications using HTML, CSS, JavaScript, and PHP.
- Analyze engagement metrics to inform design and content strategies.
- Oversee the production of high-quality visual and interactive content.
- Manage a team of designers and developers, ensuring timely project completion.
Digital Director, Garvey’s Office Product — 12/2014 - 09/2015
- Develop and maintain responsive websites and web applications using HTML, CSS, JavaScript, and PHP.
- Produce online video content to enhance brand visibility and engagement.
- Collaborate with C-suite executives to craft visual narratives that enhance brand recognition and loyalty.
- Lead the redesign of the company’s website, improving UX/UI and overall performance.
- Analyze digital campaign performance to optimize future marketing efforts.
Senior Web Developer, Rocklin Irving Marketing Solutions — 11/2012 - 12/2014
- Develop and maintain responsive websites and web applications using HTML, CSS, JavaScript, and PHP.
- Collaborate with automotive CMS vendors like Dealer eProcess and Dealer.com.
- Manage both front-end and back-end tasks, including UI/UX design, database architecture, server configuration, and API integration.
- Lead a team of developers to deliver high-quality web solutions.
- Implement SEO best practices to improve website visibility and traffic.
Art & Advertising Director, Roscor Corporation — 11/2007 - 11/2012
- Designed and produced magazine ads, print banners, and trade show displays, ensuring brand alignment and high-quality visuals for promotional events.
- Created engaging promotional and instructional videos to support product marketing and user education, enhancing brand awareness and customer experience.
- Managed web development and maintenance for three corporate websites, handling both front-end updates and technical upkeep to maintain a consistent online presence.
Senior Graphic Design/Web Developer, Platinum Graphics — 07/2000 - 09/2007
- Designed and produced magazine ads, print banners, and trade show displays, ensuring brand alignment and high-quality visuals for promotional events.
- Created engaging promotional and instructional videos to support product marketing and user education, enhancing brand awareness and customer experience.
- Managed web development and maintenance for three corporate websites, handling both front-end updates and technical upkeep to maintain a consistent online presence.
Graphic Designer, Art Director Service — 05/1997 - 07/2000
- Developed engaging and visually consistent package designs for Kraft Foods and Post Consumer Brands, ensuring adherence to brand guidelines and consumer appeal.
- Utilized Adobe Illustrator and Photoshop to create high-quality design assets, including illustrations, typography, and color palettes, enhancing shelf presence and brand recognition.
- Collaborated with cross-functional teams to review design specifications, incorporate feedback, and meet tight production deadlines.
Graphic Designer, MBA Graphics — 09/1995 - 05/1997
- Designed and produced high-quality catalogs for Home Depot, incorporating product photography, layout design, and branding to drive customer engagement.
- Conducted in-studio photography sessions, capturing detailed product images and preparing them for layout integration and retouching in Adobe Photoshop.
- Utilized Adobe Photoshop, Illustrator, and QuarkXPress to execute precise layout designs, balancing visual appeal with clear product information and brand consistency.
Photographer, Woburn Photography — 08/1993 - 09/1995
- Executed high-quality catalog photography for major clients like Michaels and JC Penney, ensuring products were captured with precision to meet brand standards.
- Coordinated with stylists and set designers to create visually appealing layouts that enhanced product presentation and aligned with each client’s aesthetic.
- Managed lighting, composition, and post-editing processes to produce polished, ready-for-print images that resonated with retail audiences.
Design Skills
Web Design
95%
Print Design
70%
Multimedia Skills
Motion Graphics
84%
Audio/Video Editing
87%
Coding Skills
Javascript
85%
HTML/CSS
99%
PHP
82%
JQuery
85%
Bootstrap
93%
Content Management Systems
Wordpress
94%
Drupal
60%
Joomla
85%
Sharepoint
80%
Wix
90%
Squarepace
90%
Shopify
94%
Marketing Skills
Data Analysis and Analytics
81%
Project Management
89%
SEO/SEM
90%
Social Media Marketing
85%
Website Management
94%